I found a video about the the product, Proactiv. This particular video shows singing sensation, Katy Perry where she explains how she overcame acne by using this product. The two techniques used in this advertisement one is "Beautiful people". This a type that uses happy and attractive people. This technique makes people think that they should buy the product because it will make them look like the famous person in the ad. The other is Repetition. This is a jingle or word that is repeated in the duration of the advertisement to get stuck on the viewer's head. The repetition for this particular one is "Proactiv" which is the product itself. They also used the word in a sentence.
Good example of propaganda techniques.
ReplyDelete